Press Release


Crescent Street Grand Prix Festival returns to celebrate the arrival of summer

Three-day festival offers entertainment and activities for all ages

Montréal, June 6, 2016 – The largest and most attended of all Grand Prix festivals, the Crescent Street Grand Prix Festival, presented by Corona Extra, is back for its 17th edition. The three-day event is set for June 9-10- 11 and is open to the public from 11 a.m. to 11 p.m. every day.

From Sherbrooke St. to Ste-Catherine St., Montreal's trendiest street will rev to the sound of performance vehicles, pit stop contests, simulators and awesome displays. Sponsors such as Corona Extra, Dodge and Shell, just to name a few, will once more enable the 550,000-plus Crescent St festival goers to enjoy the event which is now embedded as a Montreal tradition.

Among the global brands returning this year is Shell with its Shell V-Power NiTRO+ Zone, to the delight of the visitors. By partaking in the numerous activities in the zone, the festival-goers may get the chance to win Shell V-Power NiTRO+ Premium Gasoline, in addition to a variety of goodies. This year, visitors will be invited to take a 3D journey to the inside of an engine and will also allow viewers to virtually visit a race track paddock and the Shell Trackside Lab. Once again, it will be possible to admire a show car and dress up in racing gear for a selfie.

We are happy to welcome many new sponsors this year such as Just for Laughs, 24H News Paper, Polaris and many others. Also, Kanetix will be back with its virtual driving experience, using an Oculus Rift system.

This year we are taking the initiative at the event to support charities such as Salon de l’Autisme TSA, Nez pour Vivre and Life Science. Vigilant global will also be present, riding their bikes to raise money for their foundation: Ride To Conquer Cancer.

For horsepower lovers, cars and more cars will be on display on the street with the return of Dodge and FIAT. Each will have their respective zones on both sides of Crescent Street.

For those who want to experience the real thing, the Abarth 124 Spider Pit Stop Challenge offers throughout the weekend the opportunity for fans to test their skills at a timed, tire-changing activity, just like the pros. Following the opening ceremony, the celebrity Pit Stop Challenge will take place at 1:00pm June 9 th with celebrities such as Patrice Bernier, freestyle skier and Olympic medalist Olivier Rochon, Bruno Heppell former player of the Alouettes and more. Also, the media Pit Stop Challenge will take place on opening day at 4:30 pm.

“It has been a long winter and the Crescent Street Merchants’ Association are like all Montrealers, looking forward to kicking-off the summer season at the Festival,” said Steve Siozios, president of the popular street’s merchants association. “We welcome the warm weather and invite all Montrealers, and visitors alike, to join our merchants for an action packed weekend.”

The Crescent Street Grand Prix festival is also known for its music and the amazing performances presented on the Corona Extra stage located at the corner of de Maisonneuve Street. The Corona Extra stage is the place to be for some of the biggest street parties with the presence of great bands that rock the street with their music.

Nightly performances promise to be energizing and entertaining. Thursday will launch with a bang with Carter at 7:00 pm, followed by DJ Seibaz at 8:45 pm and Bond's girls at 9:15 pm. Friday evening at 7:00pm we are pleased to have Finezza presenting a Fashion show on the Corona extra stage immediately followed by Jamie McLane, Carl Müren at 8:30 p.m. and Electrik will shock the place at 9:15 pm. Saturday will showcase 3 amazing acts beginning at 7:00 p.m. with The Flying Joes, followed by Domeno at 8:45 p.m. and the grand finale being the unbeatable Freddie James at 9:15 p.m.

Every day at 5:00 p.m. the Corona Extra stage will welcome some of Montreal’s established and most recognized DJs while at 11:30 on Friday and Saturday, Crescent Street’s own Merchants’ DJs will be performing on stage.

“We are excited to begin the Montreal festival season with the 17th edition of the festival. Sponsors, exhibitors, and performers are amazing contributors to a great weekend now a tradition in Montreal’s celebration during the Grand Prix Weekend…” said Brian Fogt, President of BBF Promotions. “Once more, fans can expect a jam-packed schedule of free live entertainment.”

Opening ceremonies for the festival will take place on Thursday, June 9 at 12:30 p.m. on the Corona Extra stage and will be followed by the Celebrity Abarth 124 Spider Pit Stop Challenge at 1 p.m. and the media competition at 4:30 p.m.

For more information
Sarah Cope Corbeil / Paul Vaillaincour III
Torchia Communications
514 288-8290, extensions 222 et 243 /