Press Release


The Crescent Street Grand Prix Festival is celebrating its 20th anniversary:

Join in the festivities!

Montreal, May 29, 2019 – The summer season officially kicks off with a milestone event as we celebrate the 20th anniversary of the Crescent Street Grand Prix Festival presented by Corona in collaboration with Brivia Group. The Festival will feature exotic cars, a celebrity pit stop challenge and electrifying live performances on June 6, 7 and 8.

“It’s exciting to see what we have accomplished over the last 20 years, words can’t describe how proud we are!”, said Brian Fogt, President of BBF Promotions & Events. “We’d like to thank our partners, Montrealers and tourists alike for their continued support and we are looking forward to welcoming them on a bigger site to accommodate the growing number of visitors.” The Festival is also proud to announce that Olympic champion Bruny Surin is the spokesperson of this year’s event.

Presenting sponsor Labatt’s Corona Stage is the centerpiece of the new street layout at the corner of de Maisonneuve Blvd. and Crescent Street, highlighting SHINE in the 80’s, The Freddie James Project, DJ ShortCut and topping off Saturday with the celebrated Boogie Wonder Band. Visit to see the full schedule.

“We’re so proud to be participating in the Crescent Street Grand Prix Festival for the first time and to be associated with this showcase event, which every year helps to raise Montreal’s profile on the world stage and contributes so much to its economy and vitality,” said Kheng Ly, Founder, President and CEO of Brivia Group, a Montreal real-estate investment and development company and a collaborating sponsor of the festival.

Visitors will not want to miss the Degree® Pit Stop Challenge. The Celebrity Challenge kicks off the festival Thursday June 6 at 1 PM, where high profile athletes, Olympians, comedians and TV personalities test their tire changing skills. The Media Challenge follows it at 4:30 PM and then the Degree® Pit Stop Challenge remains open all weekend for visitors. Fans can earn Degree and ROKiT Williams Racing merchandise and learn how to Drive with Degree® in Europe at the Degree® Slot Car Experience. Don’t forget to check it out!

Former race car driver Antoine Bessette will be presenting the FELINO cB7R . Built in Laval, the Festival is proud to introduce this made in Quebec supercar at this year’s event. Race car fans are invited to come and get a glimpse of XPEL’s Lamborghini Aventador SV Viola SE 30th, YKW Performance Wheels’ 2015 McLaren 650 and a 2018 Lamborghini Huracan Performante Twin Turbo, and many more high-performance cars.

Don’t miss the Série de Boxe Dooly’s édition Grand Prix official weigh-in, presented by Groupe Yvon Michel on Friday June 7th at 1 PM on the Corona Stage as Skakeel Phinn, Wilfried Seyi and Terry Osias get on the scale.

Bon Vivant is the Festival’s official wine sponsor and will launch their Quebec based wines during the three-day event. Visitors can also discover other drinks at the Mott’s Clamato Caesar and Schweppes Signature Cocktails booth.

We are happy to welcome the charitable organization Dreams Take Flight to help them raise awareness for their cause and help sick children fulfill their dreams.

Also returning this year, the Céline Dion Collection presented by exclusive Global Licensee Bugatti Group who will surely catch the attention of fashionistas and supporters of local brand names.

“While thousands of visitors and tourists arrive in the city to watch the race, they also take the time to enjoy the bars and restaurants during the Crescent Street Grand Prix Festival presented by Corona in collaboration with Brivia Group. Success is built on developing strong partnerships. With 20 years, more than 6 million visitors and international recognition, I think we, as Montrealers, should be proud to celebrate this home-grown success story”, said Steve Siozios, President of the Crescent Street Merchants Association.

Celebrity Pit Stop Challenge, Thursday June 6 at 1 PM on Crescent St.:

  • Firas Zahabi (Owner of Tristar Gym / Head coach of UFC champ Georges St-Pierre)
  • Patrice Bernier (Former Montreal Impact captain)
  • Benoît Huot (20-time Paralympic Medalist)
  • Roseline Filion (Diver and two-time Olympic Medalist)
  • Audrey Lacroix (Swimmer and three-time Olympic Medalist)
  • Keith Carlos (Winner of American Next Top Model Season 21)
  • Mark Calderon (Singer, Color Me Badd)
  • Karl Wolf (Singer, Songwriter and Producer)
  • Jonas (Rock Star) – A few celebrity surprises will be revealed on site!