2010
LG brought the Festival to a new level in 2010 as the title sponsor. Virgin sponsored the stage and entertained the 500,000 visitors with acts like Faber Drive and Bedouin Soundclash. Sir Richard Branson was interviewed by Virgin Radio and TW Steel brought F1 driver Vitaly Petrov and IndyCar driver James Hinchclife. More drivers attended, including Jacques Villeneuve, Timo Glock, Lucas Di Grassi and one of the two only drivers in the world to win races in F1, IndyCar, Nascar and World Sportscar Championship, Mario Andretti
HIGHLIGHTS
Driver appearances: Timo Glock, Lucas Di Grassi and Jacques Villeneuve
Special interview of Sir Richard Branson at Virgin Radio booth
Autograph sessions with drivers Vitaly Petrov, James Hinchcliffe and Mario Andretti
Performances from Bedouin Soundclash and Faber Drive on the Virgin Mobile stage
New sponsors: title sponsor LG, stage sponsor Virgin and major sponsor TW Steel
Ford Racing Pit Stop Challenge
Celebrity Pit Stop participants: Freestyle skiers Alexandre Bilodeau, Jennifer Heil and Chloé Dufour - Lapointe. Alpine skiers Julien Cousineau and Louis-Pierre Hélie. Divers Carol-Ann Ware and Roseline Filion. Short track speed skaters François Hamelin, Charles Hamelin, François-Louis Tremblay, Valérie Maltais, Kalyna Roberge, Marianne St-Gelais and Tania Vincent. Long track speed skaters Mathieu Giroux. Synchronized swimmers Marie-Pier Boudreau-Gagnon, Chloé Isaac, Ève Lamoureux, Élise Marcotte and Tracy Little.