2011

At the 12th edition of the Festival, NHL player P.K. Subban entertained all at the Ford Racing Pit Stop Challenge. Glee actor Cory Montheith and Sir Richard Branson were interviewed at the Virgin Radio booth. Virgin had Fefe Dobson and Down With Webster perform on the Virgin Mobile stage. TW Steel came back with legendary F1 driver Emerson Fittipaldi and Vitaly Petrov, while Pirelli came with rally driver Ken Block. Drivers like Sakon Yamamoto, Robert Wickens, Timo Glock and Jerome d’Ambrassio helped draw the 500,000 people who attended.

HIGHLIGHTS

• Diver apprearance: Rally Driver Ken Block

• Special interview of Sir Richard Branson and actor Cory Montheith in Virgin Radio booth

• Autograph sessions with F1 drivers Sakon Yamamoto, Timo Glock, Vitaly Petrov, Emerson Fittipaldi, Jérôme d’Ambrassio, and Indy car racer Robert Wickens.

• Performance by Down With Webster and Fefe Dobson on the Virgin Mobile stage

• New major sponsors: Pirelli and Pit Stop sponsor Ford.

• Ford Racing Pit Stop Challenge

• Celebrity Pit Stop participants: Montreal Canadians player P.K. Subban with Youppi the mascot. Canadian women hockey players Lisa-Marie Breton-Lebreux and Jenny Lavigne. Freestyle skiers Maxime Dufour-Lapointe, Chloé Dufour-Lapointe and Justine Dufour-Lapointe. Divers Meaghan Benfeito and Roseline Filion. Racing cyclists Guillaume Boivin and Martin Gilbert. Snowboarders Caroline Calvé and Dominique Maltais. Indy Lights race car drivers Ryen Tveter and David Ostella.

Down With Webster’s performance on the Virgin Mobile stage

P.K. Subban and Youppi at the Ford Racing Pit Stop Challenge

Ford Focus showcased in the Ford zone

Sir Richard Branson and Cory Montheith interviewed by Virgin Radio

Pirelli’s activation space

Sakon Yamamoto and Robert Wickens

Autograph session with Emerson Fittipaldi, invited by TW Steel

Fast Wheels race car

Fefe Dobson’s performance on the Virgin Mobile stage